Brand Manager

Bandai Namco Europe Lyon France Marketing & Communication

Description de l'entreprise

Bandai Namco Europe (BNEU) is a leading global publisher and developer of entertainment content for platforms including all major video game consoles and PC.

BNEU is the western content hub of Bandai Namco Entertainment Inc.(BNEI), and is building its reputation with franchises such as LITTLE NIGHTMARES™, PARK BEYOND, and the upcoming UNKNOWN 9™ Awakening.

Part of the Japanese Bandai Namco group, an entertainment industry leader with a presence in video games, toys and amusement parks, Bandai Namco Europe has 15 international offices with operations in 50 countries around the world.

Our company motto is ‘Fun for all into the future’! Find out why you should join the Bandai Namco Europe family in Lyon, France by watching this video:


Within the EMEA Headquarters, you will join the Content Creation & Publishing (CCP) department under the responsibility of the CCP Associate Director.

You will define and carry out the Marketing Strategy for a portfolio of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.

You will create and provide a marketing key beat roadmap, promotional assets, communication tools and general support to local and regional marketing teams.

Your main responsibilities include (non-exhaustive list):

Strategy definition and implementation

  • Define the main strategic pillars in coordination with the developer and the Publishing team
  • Team up with a producer to shape the game’s development process according to marketability’s best practice
  • Work hand-in-hand with marketing support teams (PR, digital, Social Media, CRM, Event, Licensing, Channel marketing, Web, e-commerce, Operations, etc.) to integrate their expertise within the overall strategy at all stages
  • Push new concepts and avenues for the brand to grow in collaboration with the editorial team
  • Lead through data-backed analysis the overall communication strategy

Project follow- up and team coordination

  • Create and manage internal coordination tools (assets calendar, pre-order follow-up…) to meet all Marketing & Communication milestones
  • Collaborate with local and regional teams to develop and execute all aspects of the marketing plan to maximize the brand awareness and sales
  • Be responsible for the project dashboards and allocate the budget split per department

Support and promotion

  • Able to present the project at different phases of its life cycle to various committees (Publishing Committee, Editorial Committee, etc.)
  • Work with the hierarchical supervisor, Production, Finance, BI, etc. to establish the P&L and work through the different greenlight processes of the company. Work with the relevant stakeholders (Production, Finance, Operations) on product P&Ls (full products and special editions such as Collector’s Editions) to ensure the right level of profitability for each title
  • Work with the Communication & Community Management department to define the social, community, PR, support and Event strategy
  • Liaise with the Go-to-Market department to ensure a proper execution of the marketing plan
  • Coordinate effort between sales & digital teams to optimize digital revenues using all available means, including promotional synergies with physical products, cross-platform partnerships, etc.


  • At least 7-8 years of experience, on a similar position, in the video game industry as part of an international marketing team
  • Experience in brand identity creation/management
  • Very good knowledge of marketing principles & tools
  • Strong understanding of game development and publishing processes
  • Strong understanding of the PC management games markets
  • Fluency English is mandatory, French/German is a plus
  • Excellent organization and time management ability in order to meet deadlines
  • Strong analytical skills to enable you to process and summarize large amounts of information quickly
  • Ability to work autonomously
  • Ability to work with individuals from different geographies
  • Good communication skills to be able to adapt to international and various audiences
  • Effective team player with excellent interpersonal skills
  • Diplomacy and great soft skills to become a brand ambassador to internal and external stakeholders
  • Responsiveness and proactivity
  • Flexibility
  • Willingness to travel

Autres informations

Sounds interesting?

Please send us your CV and cover letter in English (applications submitted in other languages will not be reviewed).

Additional Information

Job location: Lyon – France / Frankfurt - Germany

Start date: asap

Contract: full time (permanent)

Remuneration: fixed and variable compensation

Benefits: flexible working hours, 2 teleworking days per week, lunch vouchers, profit sharing, reimbursement of public transportation costs, work council advantages (gift vouchers, discount on services..), building with various facilities (gym room, gaming room, nap room, car/bike/scooter parking, cafeteria and coffee corners..)


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