B2C E-commerce & CRM Specialist

Bandai Namco Europe Lyon France General Business

Company Description

Bandai Namco is a Japanese group, well-known for developing entertaining products and services.

In France, Bandai SAS provides quality toys that capture children’s and collector’s imaginative spirit and provide endless “Fun For All into the Future”.

Bandai SAS is the manufacturer and master toy licensee of some of the most popular brands in collectibles, children’s toys and entertainment today, including Dragon Ball, Naruto, and Gunpla!

Find out why you should join the Bandai Namco family in Lyon, France by watching this video: https://www.youtube.com/watch?v=3GnkNb70G3o


Within the Bandai SAS French entity, you join the Corporate Planning department under the responsibility of its Manager. You define and implement digital Marketing Strategies to promote the e-commerce website “Premium Bandai” as well as the corporate website of the company. This versatile position will allow you to work cross functionally and to be involved in missions related to advertising, CRM, and e-commerce fields.

Your main responsibilities will include (non-exhaustive list):


  • Build advertising campaigns to promote the e-commerce website Premium Bandai and to increase sales performance based on the Cost Per Acquisition (CPA) Analytics
  • Work alongside internal or external resources to produce the assets for Editorial Content and implement them into Premium Bandai (Graphic design, Photo shoots, video shoots, copywriting, banner)
  • Guarantee the high-quality standards of our editorial creations


  • Manage and drive all retention campaigns in accordance with GDPR regulations
  • Measure, monitor and optimize the campaigns performances
  • Prepare newsletter contents in our email sending system


  • Work closely with the HQ Marketing department of Premium Bandai in Japan to implement e-commerce strategies into the product marketing plans and to ensure that e-commerce efforts are optimized across websites
  • Assess the competitive landscape by examining the e-commerce strategies of key competitors in the global entertainment field and online retailers, identifying market trends, and best practices that can be applied to our e-commerce sites
  • Analyze merchandising actions to define how the company can best uplift sales
  • Try new sales mechanisms, new competitive advantages, bring ideas to the team; build our own DNA, be different from your competitors
  • Suggests improvements of our websites ergonomics to optimize our customer experience, users’ acquisition, and business conversions


  • 5 years minimum of experience in Digital Marketing with a focus on consumer brands within an international environment
  • A work experience in B2C is required
  • Practical experience with multiple marketing tools such as ad effectiveness measurement and CRM, etc.
  • Ability to multitask and thrive in a fast-paced, dynamic environment with minimal supervision
  • Ability to manage budgets and calculate programs ROI
  • Fluency in English and French required, Japanese is a plus
  • Diplomatic and good communicator
  • Proactivity & Curiosity
  • Goals oriented and problem solving
  • Interest and knowledge in Japanese pop culture and toy licenses are appreciated

Other information

Sounds interesting?

Please, send us your resume and cover letter in English (applications received in another language will not be considered).

Additional information

Location: 15 rue Félix Mangini, 69009 LYON (this position is not eligible to full-remote working)

Contract: permanent contract

Start date: asap

Remuneration: fixed compensation and a 13th-month salary

Benefits: lunch vouchers, 2 teleworking days per week, office with various facilities (gym room, gaming room, nap room, car/bike/scooter parking, cafeteria and coffee corners…)


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Bandai Namco Europe collects information and data that users choose to provide; Bandai Namco Europe also collects information related to access of users in order to identify, solve problems and improve offered services.
The purpose of the collection and the use of information are those of the autonomous reporting by candidates towards clients and partners of Bandai Namco Europe, which are interested in searching and recruiting human resources, through the information of curricula vitae and profiles voluntarily entered by the candidates themselves.

The information that users choose to insert on the Portal will be consulted, used and classified by other individuals/ organizations that can have access, as holders of rights guaranteed by the partnership or customer relationship with Bandai Namco Europe.
Bandai Namco Europe performs all necessary operations to ensure that the information are placed in a safe and protected environment, trying to restrict access to the database and distributing rights to users with adequate methods, but can not guarantee that unauthorized individuals/ organizations will not have access through an irregular method.
Bandai Namco Europe, moreover, can not control the ways in which the authorized users catalog and transfer the information downloaded from the database, therefore it is user's responsibility to ensure that sensitive information are not inserted in Bandai Namco Europe Portal.
Information provided by the Users are used by Bandai Namco Europe to deliver offered products and services and to develop the Portal; some of our services may include the display of customized contents and advertising messages.
Bandai Namco Europe may use the user's information to contact him/ her about Portal updates, to conduct surveys and for informative communications (with the possibility for the user to refuse the consent) and related to its services, including updates of the software used.

Communication of collected information

Bandai Namco Europe may share information provided by users with third parties that support the delivery of its products and the performance of its services towards the users. These third parties may not use these information for purposes other than assistance and support in providing these products and services.

The information gathered can be shared if this is required by law. The information gathered on our web sites are cataloged in whole or in part in Italy and are subject to Italian law.

Bandai Namco Europe may disclose or transfer information if its business is sold or acquired.

Management of his/ her own information by the user

The user can review, correct or delete its personal information at any time; to perform these operations, user can enter in his/ her private area, click on the Profile and/ or User Settings button and make all necessary changes.
The above information about the users will be deleted, but logs and other user demographic and statistical information could be kept, maintaining an archived copy of these information anonymously.
If the personal information of the users have been consulted by other individuals/ organizations before the revisions and deletions, Bandai Namco Europe can not perform the deletion of previous information on their systems.i.

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For any further information or details, clarifications and questions about our privacy policy, please contact us by writing an e-mail to  or through the forms in the contact sections of our web site. It is also possible to write us at the following address: Bandai Namco Europe, , ,  - .

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